This year there are 4 categories in the Outdoor Advertising Awards.

Throughout the history of these prestigious awards, the Best Outdoor Award focus has been on creative brilliance. However, because Outdoor is so multi-faceted in terms of formats, environments and audiences the role of the planner is equally important in the development and execution of a successful campaign.

This year we will acknowledge those who achieve results through their expertise across the full span of a campaign. So the best Outdoor Campaign award this year will be awarded to the campaign that best utilises the Outdoor medium, acknowledging the campaign planning and results achieved in tandem with the creative process.

Judging will be based on the following four criteria, each attracting 25% of the total marks allocated.

1. Strategic planning (25%)
   Covering market background, competitive position, campaign goals, target market, media selection, rationale for Outdoor.
2. Tactical Planning (25%)
   Understanding of key variables in Outdoor planning process – timing/use of formats/regionality/weights/innovative planning and demonstrable cost efficiencies via CPT’s etc. While use of JNOR figures is important, non-JNOR formats will be allowed for.
3. Poster Design (25%)
   Core idea, execution, understanding of how the poster creative needs to work with the medium.
4. Results (25%)
   How well the campaign met objectives as demonstrated by sales / market share / research results.

There will be a winner and runner up award presented for:

• Best Heavy Weight Campaign (for spend over €150,000 at rate card).
• Best Light to Medium Weight Campaign (for spend less than €150,000 at rate card).

Enter Now!

A great poster design can instantly entertain, amuse, baffle, compel and/or intrigue the general public. Essentially, it get’s noticed. We think that creative excellence in poster design deserves to be acknowledged and rewarded. Think back and dig out examples of your best Outdoor Advertising displayed in 2008 / 2009.

It could be the art-work, the copy or the photography but something will have made the best poster design stand out from the crowd on the street. It will have made people take notice of it.

Judging will be based on the following five criteria, each attracting 20% of the total marks allocated. There will be one winner and one runner up in this category.

1. Core Idea/Concept (20%)
2. Target market appeal (20%)
3. Creative originality (20%)
4. Clear visuals/no clutter (20%)
5. Clear branding (20%)

Enter Now!

An award will be made for the best poster design created for a product, brand or advertiser that has not previously used the Outdoor medium or has not appeared on the OMA Outdoor Spend Figures since January 1st 2003.

Judging will be based on the same five criteria for Best Poster Design (above).

Enter Now!

Everybody loves innovation. As more and more advertisers are making the most of the latest technologies and production techniques to create outstanding innovative advertising the OMA wants to reward agencies and clients for making bold decisions. In this case innovation can be for creative execution, use of technology, innovative media planning or a mixture of all. In 2007 the National Lottery ‘Matrix’ won the award for exploring a totally new way of using bus shelter advertising. There will be one winner and one runner up in this category.

Enter Now!