Creative Agency: Irish International & Saatchi & Saatchi

Media Agency: Initiative Media

Client: Diageo

Campaign Name: Guinness Arthurs Day 2009

Brand: Guinness

Judges comment: This was a great example of a heavy weight multi-format Outdoor, multi-media campaign. You have to take your hat off to them. They set about creating a hallmark day and the strategic planning of a fully integrated outdoor campaign ensured that it create a tangible buzz in key areas.

Creative Agency: Y&R

Media Agency: Mindshare

Client: Unilever

Campaign Name: Lynx Fever

Brand: Lynx

Judges comment: Bonkers. Engaging, witty but most of all plain bonkers. We like that.

Creative Agency: Publicis QMP

Media Agency: Carat

Client: Cadbury

Campaign Name: 'Gorilla'

Brand: Cadbury Dairy Milk

Judges comment: A fantastic example of Outdoor working hand in hand with new technology. This memorable campaign had the ability to stop people in their tracks and both intrigued and entertained.

Creative Agency: Ogilvy & Mather

Media Agency: Mindshare

Client: Henry Ford & Son

Campaign Name: ‘All Ford cars now come in green’

Brand: Ford

Judges comment: How do you link motoring with green credentials? Like this. Couldn’t be simpler, like all great posters.