Written by outdoorawards on . Posted in 2005

Agency: McCann Erickson Client: Heineken Ireland Creative: 25 years in Cork Brand: Heineken Lager Judges comment: In this section the judges were looking for a series of adverts where each execution adds to the development and makes the campaign truly sing. This winner stands out and makes you laugh.  It has exquisite art direction and excellent typography yet it so easily could have been done wrong.