BEST OUTDOOR CAMPAIGN > €150k

Written by outdoorawards on . Posted in 2010

Creative Agency: Cawley Nea/TBWA Media Agency: Mindshare Client: Murphy’s Campaign Name: The Official Pint Of Us Brand: Murphy’s Stout Judges comment: This campaign plays to one of outdoor’s greatest strengths: delivering location-specific messages. This combined with excellent copywriting, in a medium that normally belongs to the art director, produced a campaign that created a real bond between the consumer and the brand.