BEST OUTDOOR CAMPAIGN < €150k

Written by outdoorawards on . Posted in 2010

Creative Agency: Owens DDB Media Agency: Mediaworks Client: Volkswagen Campaign Name: Now with Air Conditioning as Standard Brand: Volkswagen Polo Judges comment: In a difficult trading period and competitive situation, VW were able to deliver a singular message in a memorable manner and remind a difficult to reach audience of the VW personality. The choice of Outdoor to focus the minds of the creative team was exemplary whilst the tactical planning made perfect sense. The results bore out how standout Outdoor creative can deliver excellent results off a relatively small budget in a highly competitive sector.