Agency : Ogilvy & Mather Advertising Client: HJ Heinz Ireland Ltd Creative: Invented/Inverted Brand: Heinz Ketchup Judges comment:  This entry is the judges choice of an example of excellent advertising which answers a brief well, has clear branding without clutter on the poster and appeals well to its target market.

Agency: Ogilvy & Mather Advertising Client: GlaxoSmithKline Creative: Egg Brand: Lucozade Judges comment:This new category was polled through this website after people voted for their favourite from the gallery of entries.

Agency: Cawley Nea TBWA Client: Cantrell & Corchrane Ltd Creative: Fuelling the Passion Brand: Club Energise Judges comment: This campaign was enormously effective. 100% of the media spend in year one was on Outdoor, resulting in this new product growing from 0 to 18.6% market share in 12 months. The thinking was revolutionary and turned Sport Sponsorship on its head which took courage and guts. This should be applauded. The campaign shows great clarity of thought with the creative highlighting the product proposition and tying into the environment in a hugely clever way.

Agency: McCann Erickson Client: Heineken Ireland Creative: 25 years in Cork Brand: Heineken Lager Judges comment: In this section the judges were looking for a series of adverts where each execution adds to the development and makes the campaign truly sing. This winner stands out and makes you laugh.  It has exquisite art direction and excellent typography yet it so easily could have been done wrong.