Agency: Ogilvy & Mather Advertising Client: HJ Heinz Ireland Ltd Creative: Invented/Inverted Brand: Heinz Ketchup Judges comment: This winning advert remains true to the simplicity that makes excellent poster advertising. The short hand is fabulous and it clearly sells what the brief requested. It smacks of class in an idea for the brand.
Agency: Cawley Nea TBWA Client: Beiersdorf Irl Ltd Creative: Biff Brand: Elastoplast Judges comment: The judges said the following of the winner in this section: “This advert catches your eye as you pass it and makes you question what it was all about. It obeys all the rules of great poster advertising and gets your attention immediately by cutting through the clutter.
Agency: Chemistry Client: Meteor Mobile Communications Ltd Creative: Fingerprints Brand: Meteor Judges comment: In this category the judges were looking to find work that used the space of transport inventively where it was clearly not reworked from an ad for another format. The judges felt the finalists certainly deserved recognition but no entry was of the same exceptional calibre as the gold winners in other categories.
Agency: Owens DBB Client: Waterford Crystal Creative: Kaleidoscope Brand: Waterford Crystal Judges comment: This is a beautiful piece of advertising which makes you completely reconsider the brand. The craft is excellent creating a true ‘want it’ factor. The advert looks like a crystal and brings Waterford Crystal to a new light.