Agency :Owens DDB Client: MDL Campaign Name: Shoe House Brand: VW Caddy Life Judges comment: This poster is a good example of what still stands out when you walk away. It answers a brief completely in a compelling and relevant manner and holds on to the advertiser’s tradition of great advertising.
Agency:Atomic Client: Unilever Campaign Name: Chocolate Therapy Brand: Ben & Jerry’s Ice-cream Judges comment: No judges comment – This category is awarded via on-lining voting from the awards entry gallery.
Agency:DDFH&B/OMD Client: Reckitt Benckiser Ireland Campaign Name: Here To Help Brand: Lemsip Judges comment: The campaign goals were very clear and were backed up by a very clear creative strategy. The media strategy was very carefully thought out. Outdoor accounted for over 50% of the total media investment. In total, over 12 different outdoor formats were used and the creative treatment was developed with the media context in mind. A lot of thought went into each format. There was very good use of JNOR to back the media choice.
Agency: Chemistry Client: Newstalk 106 Campaign Name: Dunphy, Moncrieff, Hook Brand: Newstalk 106 Judges comment: The delivery of these ads summed up the attitude and personality of the characters and likewise of the brand they represent.