Agency :Owens DDB
Client: MDL
Campaign Name: Shoe House
Brand: VW Caddy Life
Judges comment: This poster is a good example of what still stands out when you walk away. It answers a brief completely in a compelling and relevant manner and holds on to the advertiser’s tradition of great advertising.
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Agency:Atomic
Client: Unilever
Campaign Name: Chocolate Therapy
Brand: Ben & Jerry’s Ice-cream
Judges comment: No judges comment – This category is awarded via on-lining voting from the awards entry gallery.
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Agency:DDFH&B/OMD
Client: Reckitt Benckiser Ireland
Campaign Name: Here To Help
Brand: Lemsip
Judges comment: The campaign goals were very clear and were backed up by a very clear creative strategy. The media strategy was very carefully thought out. Outdoor accounted for over 50% of the total media investment. In total, over 12 different outdoor formats were used and the creative treatment was developed with the media context in mind. A lot of thought went into each format. There was very good use of JNOR to back the media choice.
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Agency: Chemistry
Client: Newstalk 106
Campaign Name: Dunphy, Moncrieff, Hook
Brand: Newstalk 106
Judges comment: The delivery of these ads summed up the attitude and personality of the characters and likewise of the brand they represent.
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