Creative Agency: Cawley Nea/TBWA Media Agency: Mindshare Client: Murphy’s Campaign Name: The Official Pint Of Us Brand: Murphy’s Stout Judges comment: Murphy’s has wisely focused their energy in winning back consumers in Cork. Out of home is the ideal medium for this vital, but specific challenge. This campaign is a master class in outdoor design – strong simple image and brief captivating copy. In what is normally an art director’s medium, the posters are meticulously and tactically copy-written. This is the perfect example of that rarest of beasts: a campaign where creative and medium are in perfect harmony.
Creative Agency: Cawley Nea/TBWA Media Agency: Mindshare Client: Murphy’s Campaign Name: The Official Pint Of Us Brand: Murphy’s Stout Judges comment: This campaign plays to one of outdoor’s greatest strengths: delivering location-specific messages. This combined with excellent copywriting, in a medium that normally belongs to the art director, produced a campaign that created a real bond between the consumer and the brand.
Creative Agency: Owens DDB Media Agency: Mediaworks Client: Volkswagen Campaign Name: Now with Air Conditioning as Standard Brand: Volkswagen Polo Judges comment: In a difficult trading period and competitive situation, VW were able to deliver a singular message in a memorable manner and remind a difficult to reach audience of the VW personality. The choice of Outdoor to focus the minds of the creative team was exemplary whilst the tactical planning made perfect sense. The results bore out how standout Outdoor creative can deliver excellent results off a relatively small budget in a highly competitive sector.
Creative Agencye Agency: GT Media/JCDecaux Innovate/Solstice Media Agency: GT Media Client: Universal Honda Limited Campaign Name: Wake the Beast Brand: Honda Civic Type R Judges comment: The special build at the centre of this campaign in the Camden St/Wexford St area was able to engage extremely well with young male drivers. The interactive 3D special incorporating Sound, Light, Bluetooth & SMS was able to execute both push & pull marketing communication strategies and had the ability to collect personal data for future Advertising Communication campaigns targeted at this elusive young audience.