Creative Categories

A great poster design can instantly entertain, amuse, baffle, compel and/or intrigue the general public. Essentially, it gets noticed. Out of Home is the ultimate creative stage. The following categories are intended to showcase the best creative work that has run on out of home in Ireland over the past 2 years.

Most Creative Use of the Outdoor Medium

In this category the judges will be looking to see how the creative execution of the campaign specifically used outdoor formats to communicate the message. Were the posters designed with particular formats in mind? Was it a multi-format campaign where the artwork was tailored to each display? The judges will be looking for brilliant creative ideas and effective execution. Entries should be brief. Sell it like you would to a client! (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Branding Campaign

Out of Home has been proven time and time again to be a fantastic platform for branding. Tell us how you used the medium to deliver the brand message. The Creative work will speak a thousand words but include a very brief outline of the strategy, objectives and thought process that produced the work. (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Use of Humour

Out of Home advertising can be engaging, challenging, informative, inspire debate and in many cases it can entertain us. This the place to showcase campaigns that contained the unexpected, stopped the public in their tracks, put a smile on peoples’ faces and made them feel good about a brand or service. We want to recognise and reward clever use of humour to enhance the brand’s message. You can tell your strategy or just let the judges get the punch line. (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Art Direction

Great Art Direction is putting the pieces together to create the most fantastic visual you can. The combination of typography, photography and or illustration can make your message stand out from the crowd. (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Copywriting

Great copywriting is a skill and this category will look for the best use of copy on an outdoor campaign or poster. Clever, insightful, funny or direct – the judges will decide the copy that made the biggest impact on them. (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered. Enter Now!

The KIS Award

The title of this category says it all really -“Keep It Simple”. The judges want to see campaigns that had the courage to use the Outdoor medium to its maximum potential. Fantastic visuals and smart copy will attract attention everyday of the week. It doesn’t have to include epic photography- sometimes a great layout and clever graphic design can make a poster soar – think of The Economist – one colour and copy to die for. Only campaigns that ran on OMA members sites will be considered. Enter Now!

Grand Prix


The winners of the six categories will automatically go through to be considered for the Creative Grand Prix.

NOTE: Creative Agencies may also wish to enter the Best Outdoor Innovation, click here for a link to this category