Most Creative Use of the Outdoor Medium

In this category the judges will be looking to see how the creative execution of the campaign specifically used outdoor formats to communicate the message. Were the posters designed with particular formats in mind? Was it a multi-format campaign where the artwork was tailored to each display? The judges will be looking for brilliant creative ideas and effective execution.
Entries should be brief. Sell it like you would to a client! (Maximum 250 words bullet points or prose). Only campaigns that ran on OMA members sites will be considered.

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