Media Categories

Best Outdoor Campaign

This category acknowledges those who achieve results through their expertise across the full span of a campaign. The award will go to the campaign that best utilises the Outdoor medium, with a specific focus on  media planning and results achieved, along with proof of how the strategy worked in tandem with the creative process. There are two sections in this category; Campaigns Under €150,000 Campaigns Over €150,000 Judging will be based on the following four criteria, each attracting 25% of the total marks allocated. (Maximum 250 words per section)
  1. Strategic Planning (25%) Covering market background, competitive position, campaign goals, target market, media selection, and rationale for Outdoor.
  2. Tactical Planning (25%) Using Outdoor to its best advantage by considering the tactical advantages of such a flexible medium. Consider formats, seasonality, regional flexibility and mixing formats to deliver targeted campaigns. JNOR is your planning partner in Outdoor so use of CAFAS and provision of JNOR figures will be important, however non-JNOR formats will be allowed for.
  3. Media & Creative Symbiosis (25%) Core idea, execution, understanding of how the poster creative needs to work with the medium.
  4. Results (25%) How well the campaign met objectives as demonstrated by sales / market share / research results.
There will be a winner and runner up award presented for each section in this category. Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Industry Newcomer

This award will go to the best use of outdoor for a product, brand or advertiser that has… (a) never previously used the Outdoor medium or (b) this is their first campaign to appear on the OMA Spend figures since June 2011 Judging will be based on the following four criteria, each attracting 25% of the total marks allocated. (Maximum 250 words per section)
  1. Strategic planning (25%) Covering market background, competitive position, campaign goals, target market, media selection, and rationale for Outdoor.
  2. Tactical Planning (25%) Understanding of key variables in Outdoor planning process – timing/use of formats/regionality/weights/innovative planning and demonstrable cost efficiencies via CPT’s etc. While use of JNOR figures is important, non-JNOR formats will be allowed for.
  3. Media & Creative Symbiosis (25%) Core idea, execution, understanding of how the poster creative needs to work with the medium.
  4. Results (25%) How well the campaign met objectives as demonstrated by sales / market share / research results.
There will be one winner and one runner up in this category. Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Integrated Campaign

This category will highlight how Out of Home works effectively with other media in delivering clients messages in an engaging and effective manner. To reflect the changing media landscape there will be two prizes in this category :
  1. Outdoor and Online
  2. Outdoor and other media (TV, Press, Radio, Cinema)
The campaign will be judged on effective use of the media through integrated Media planning with marks allocated as below: (Maximum 250 words per section) Strategic planning (35%) Market background, competitive position, campaign goals, target market. Elaborate on your choice of media to integrate with Outdoor. Media & Creative Symbiosis (30%) Core idea, execution, understanding of how the poster creative needs to work with the medium showing the integration if applicable. Results (35%) How well the campaign met objectives as demonstrated by sales / market share / research results. Highlight the net effect of using an integrated campaign. There will be a winner and runner up award presented for each section in this category. Only campaigns that ran on OMA members sites will be considered. Enter Now!

Best Outdoor Innovation

Advertisers are increasingly making the most out of the latest technologies and production techniques to create outstanding innovative out of home advertising. The OMA wants to reward agencies and clients for making bold decisions. In this case innovation can be for creative execution, use of technology, innovative media planning or a combination of all of these. Tell us why your campaign should be considered for the Best Outdoor Innovation Award in a maximum 500 words + supporting images / video. This category is open to both Media Agencies and Creative Agencies. There will be one winner and one runner in this category.Only campaigns that ran on OMA members sites will be considered. Enter Now!

Grand Prix

The winners of the six categories will automatically go through to be considered for the Grand Prix