GRAND PRIX

Written by outdoorawards on . Posted in 2010

Creative Agency: Cawley Nea/TBWA Media Agency: Mindshare Client: Murphy’s Campaign Name: The Official Pint Of Us Brand: Murphy’s Stout Judges comment: Murphy’s has wisely focused their energy in winning back consumers in Cork. Out of home is the ideal medium for this vital, but specific challenge. This campaign is a master class in outdoor design – strong simple image and brief captivating copy. In what is normally an art director’s medium, the posters are meticulously and tactically copy-written. This is the perfect example of that rarest of beasts: a campaign where creative and medium are in perfect harmony.