MOST INNOVATIVE CAMPAIGN

Written by outdoorawards on June 3, 2013. Posted in 2010

Creative Agencye Agency: GT Media/JCDecaux Innovate/Solstice Media Agency: GT Media Client: Universal Honda Limited Campaign Name: Wake the Beast Brand: Honda Civic Type R Judges comment: The special build at the centre of this campaign in the Camden St/Wexford St area was able to engage extremely well with young male drivers. The interactive 3D special incorporating Sound, Light, Bluetooth & SMS was able to execute both push & pull marketing communication strategies and had the ability to collect personal data for future Advertising Communication campaigns targeted at this elusive young audience.